GoTo Roofing, Inc. of Michigan

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About Us

Ann Arbor's #1 Roofing Company The Go To Choice For Roofing!

At GoTo Roofing, we are Ann Arbor's #1 roofing company, and we've earned that title by doing things differently. Based out of 6250 Jackson Rd in Ann Arbor, MI, we serve homeowners across Ann Arbor, Dexter, Chelsea, Saline, Ypsilanti, Canton, Plymouth, Brighton, Northville, Novi, Livonia, Dearborn, and dozens of communities in between. We specialize in roof replacement, roof repair, flat roofing, asphalt and composite roofing, siding installation, window replacement, gutter installation, soffit and fascia, and attic ventilation and insulation, all delivered by our own trained and hired crews using the best materials and equipment available. We treat every home like it belongs to someone we care about, because honestly, it does.

What truly sets GoTo Roofing apart is the confidence we put behind every single project. Every job comes backed by our exclusive No-Leak Guarantee, a 100% Price Match Guarantee, and a Prompt Response Guarantee that ensures you hear back from us within one business day. There are no high-pressure sales tactics, no hidden fees, and no gimmicks, just honest pricing, clear communication, and exceptional craftsmanship from start to final cleanup. Our sales team listens first and recommends what actually makes sense for your home, not what makes the most money for us. At GoTo Roofing, your home deserves the very best, and that's exactly what we deliver.

Recent Work

6849 Burr Street ,Taylor, MI, US

For our recent project in Taylor, MI, we replaced an 8-square garage roof, using top-quality IKO Cambridge AR Dual Brown shingles. This upgrade significantly boosts the durability and protection of the client's property. At GoTo Roofing, Inc. l Ann Arbor, Michigan, we took the extra step to enhance the roof's look by expertly wrapping 25 feet of fascia with a sturdy aluminum wrap. This attention to detail not only fortifies the fascia against weather but also increases the home's curb appeal. We pride ourselves on delivering long-lasting roofing solutions that ensure our clients' satisfaction and peace of mind.

6849 Burr Street , Taylor, MI, US
  • IKO
  • Other Services
  • IKO: Dual Brown
  • Other Services: Aluminum Fascia Wrap

8685 Tamarack Drive ,Temperance, MI, US

25 Square

8685 Tamarack Drive , Temperance, MI, US
10
  • Owens Corning
  • Owens Corning: Sand Dune

Customer Reviews

See what our customers are saying — click any logo to read our reviews on that platform.

GoTo Roofing, Inc. reviews on GoogleGoTo Roofing, Inc. reviews on FacebookGoTo Roofing, Inc. reviews on AngiGoTo Roofing, Inc. reviews on Yelp
Pete in Michigan — review for GoTo Roofing, Inc.
My experience was positive and I would recommend. My sales representative made a detailed sketch and went over every aspect of the job in advance. Once I chose the roofing material and colors and signed the contract, Goto set a date estimate and confirmed it when that day came close. They were there at dawn to get started, as promised. From what I saw the work went quickly and was done well. The crew cleaned up extremely well. Also, we had no property damage whatsoever during this project as t... Read more
GoTo Roofing, Inc. response
Response from GoTo Roofing, Inc. 2 years ago

Thank you for taking the time to leave such a detailed review. We appreciate it! I do apologize that you did not receive a return call about your billing question. We would be happy to answer any questions you may still have!

Changsheng Tian — review for GoTo Roofing, Inc.
Austin is great. He took care of our needs in a timely manner, and the work was done professionally.
GoTo Roofing, Inc. response
Response from GoTo Roofing, Inc. 2 years ago

We agree, Austin is really great! Thank you for sharing your experience with others!

Steve Combs — review for GoTo Roofing, Inc.
Fast, clean and efficient and very nice work on our home.
GoTo Roofing, Inc. response
Response from GoTo Roofing, Inc. 2 years ago

Thank you so much, Steve!

Richard Olsen — review for GoTo Roofing, Inc.
They did a quality job on my roof. People were friendly and very professional. The site was cleaned after the job was complete. I have no complaints and would recommend them to everyone.
GoTo Roofing, Inc. response
Response from GoTo Roofing, Inc. 2 years ago

We appreciate your recommendation, Richard! Thank you!

Erin Gowell — review for GoTo Roofing, Inc.
We were very happy with the service provided by Go To Roofing. They replaced our roof and gutters and we were very pleased with the final result. Everyone we worked with was helpful and knowledgable, they communicated frequently at all steps along the way, and the work was done in a timely manner. Highly recommend!
GoTo Roofing, Inc. response
Response from GoTo Roofing, Inc. 2 years ago

Thank you so much, Erin!

Frequently Asked Questions

We are Ann Arbor's premier choice for roofing, siding, gutters, and windows, and what sets us apart is straightforward: a supervisor stays onsite through the full job, not quick drop-by checkups. We use American-made materials from trusted manufacturers, we never use high-pressure sales tactics or hidden fees, and every roofing project we do is backed by our exclusive No-Leak Guarantee. If your roof leaks, we fix it. Our crews are trained and hired directly by GoTo Roofing, and we give you clear, honest guidance on what your home actually needs rather than what makes the most money for us.

It is exactly what it sounds like. If your roof leaks after we install it, we come back and fix it. No runaround, no debate, no extra charge. We back every roofing project with this guarantee because we believe that is the standard every homeowner deserves, and it reflects the confidence we have in our materials and our workmanship. We also offer a 100% Price Match Guarantee, meaning we will match any other roofing company's price based on comparable materials, and a Prompt Response Guarantee that commits us to getting back to you within one business day.

We handle everything on the outside of your home under one roof and one point of contact. Beyond roofing, we install and repair seamless gutters, vinyl, fiber cement, composite PVC, and stone veneer siding, fascia and soffit, and replacement windows including skylights and sun tunnels. We also handle chimney services, attic ventilation and insulation, and flashing repair. Many homeowners find it easier to coordinate a roof, gutters, and siding project all at once with one team rather than managing multiple contractors.

We offer a variety of financing options through our preferred partners to help you move forward with a project without waiting on the budget timing. Our team will walk you through the available plans during your free estimate so you can choose what works for your situation. We are upfront about all costs from the start and will never surprise you with hidden fees, so you know exactly what you are committing to before any work begins.

Yes, we work directly with your insurance company on storm damage claims. Our team assesses the damage, documents what we find, and helps you navigate the claims process so you are not figuring it out on your own. Storm damage from wind, hail, and debris is exactly the kind of situation our repair team handles regularly across Ann Arbor, Ypsilanti, Canton, Plymouth, Saline, and the broader Ann Arbor area, and we make sure the repairs are done right the first time so the problem does not come back.