GoTo Roofing, Inc. of Michigan

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About Us

Ann Arbor's #1 Roofing Company The Go To Choice For Roofing!

At GoTo Roofing, we are Ann Arbor's #1 roofing company, and we've earned that title by doing things differently. Based out of 6250 Jackson Rd in Ann Arbor, MI, we serve homeowners across Ann Arbor, Dexter, Chelsea, Saline, Ypsilanti, Canton, Plymouth, Brighton, Northville, Novi, Livonia, Dearborn, and dozens of communities in between. We specialize in roof replacement, roof repair, flat roofing, asphalt and composite roofing, siding installation, window replacement, gutter installation, soffit and fascia, and attic ventilation and insulation, all delivered by our own trained and hired crews using the best materials and equipment available. We treat every home like it belongs to someone we care about, because honestly, it does.

What truly sets GoTo Roofing apart is the confidence we put behind every single project. Every job comes backed by our exclusive No-Leak Guarantee, a 100% Price Match Guarantee, and a Prompt Response Guarantee that ensures you hear back from us within one business day. There are no high-pressure sales tactics, no hidden fees, and no gimmicks, just honest pricing, clear communication, and exceptional craftsmanship from start to final cleanup. Our sales team listens first and recommends what actually makes sense for your home, not what makes the most money for us. At GoTo Roofing, your home deserves the very best, and that's exactly what we deliver.

Recent Work

6849 Burr Street ,Taylor, MI, US

For our recent project in Taylor, MI, we replaced an 8-square garage roof, using top-quality IKO Cambridge AR Dual Brown shingles. This upgrade significantly boosts the durability and protection of the client's property. At GoTo Roofing, Inc. l Ann Arbor, Michigan, we took the extra step to enhance the roof's look by expertly wrapping 25 feet of fascia with a sturdy aluminum wrap. This attention to detail not only fortifies the fascia against weather but also increases the home's curb appeal. We pride ourselves on delivering long-lasting roofing solutions that ensure our clients' satisfaction and peace of mind.

6849 Burr Street , Taylor, MI, US
  • IKO
  • Other Services
  • IKO: Dual Brown
  • Other Services: Aluminum Fascia Wrap

8685 Tamarack Drive ,Temperance, MI, US

25 Square

8685 Tamarack Drive , Temperance, MI, US
10
  • Owens Corning
  • Owens Corning: Sand Dune

Customer Reviews

See what our customers are saying — click any logo to read our reviews on that platform.

GoTo Roofing, Inc. reviews on GoogleGoTo Roofing, Inc. reviews on FacebookGoTo Roofing, Inc. reviews on AngiGoTo Roofing, Inc. reviews on Yelp
Thomasa Pawtate — review for GoTo Roofing, Inc.
GoTo Roofing installed 43 squares of Malarkey Legacy Scotchgard shingles along with Malarkey accessories for Emerald Premier warranty and GoTo Roofing 10 year material and labor “no-leak” guarantee. The sales team was very accommodating in helping us to decide shingle style and color. The work crew completed old roofing removal, installation and cleanup in one day (12.5 hours). We obtained bids from 8 roofing companies and chose GoTo Roofing for Malarkey and for their quote. The crew was har... Read more
GoTo Roofing, Inc. response
Response from GoTo Roofing, Inc. 2 years ago

Thank you so much! We appreciate you taking the time to share your experience and leave us a review! It was a pleasure helping with your roof replacement!

Ben Strunk — review for GoTo Roofing, Inc.
Definitely would recommend!
GoTo Roofing, Inc. response
Response from GoTo Roofing, Inc. 2 years ago

Thank you Benjamin!

Customer — review for GoTo Roofing, Inc.
I can't be more pleased with how GoTo Roofing handled my job. Their sales representative was courteous and very explanatory. Steve gave us an excellent description of the different types and brands of shingles. That helped us make a choice we were most pleased with. The work started in only a couple of weeks after we signed the contract. The workers were polite, did an excellent job, protected all the plants and cleaned up the area without a trace. We had quotes from a couple of othe... Read more
Customer — review for GoTo Roofing, Inc.
GoTo Roofing installed 43 squares of Malarkey Legacy Scotchgard shingles along with Malarkey accessories for Emerald Premier warranty and GoTo Roofing 10 year material and labor “no-leak” guarantee. The sales team was very accommodating in helping us to decide shingle style and color. The work crew completed old roofing removal, installation and cleanup in one day (12.5 hours). We obtained bids from 8 roofing companies and chose GoTo Roofing for Malarkey and for their quote. The crew was har... Read more
Mike Arola — review for GoTo Roofing, Inc.
This is possibly the best contractor that I have ever dealt with. Leo, their Inspector spent plenty of time during the bid process and offered a detailed explanation of the various roofing systems that were available. We decided on a premium shingle and their price was the lowest of the 3 bids that I received. They required no down payment at contract signing. The communication was great throughout the project and the job was completed in just one day on the promised date. The owner of the c... Read more
GoTo Roofing, Inc. response
Response from GoTo Roofing, Inc. 2 years ago

Thank you so much for your detailed review and kind words!

Frequently Asked Questions

We are Ann Arbor's premier choice for roofing, siding, gutters, and windows, and what sets us apart is straightforward: a supervisor stays onsite through the full job, not quick drop-by checkups. We use American-made materials from trusted manufacturers, we never use high-pressure sales tactics or hidden fees, and every roofing project we do is backed by our exclusive No-Leak Guarantee. If your roof leaks, we fix it. Our crews are trained and hired directly by GoTo Roofing, and we give you clear, honest guidance on what your home actually needs rather than what makes the most money for us.

It is exactly what it sounds like. If your roof leaks after we install it, we come back and fix it. No runaround, no debate, no extra charge. We back every roofing project with this guarantee because we believe that is the standard every homeowner deserves, and it reflects the confidence we have in our materials and our workmanship. We also offer a 100% Price Match Guarantee, meaning we will match any other roofing company's price based on comparable materials, and a Prompt Response Guarantee that commits us to getting back to you within one business day.

We handle everything on the outside of your home under one roof and one point of contact. Beyond roofing, we install and repair seamless gutters, vinyl, fiber cement, composite PVC, and stone veneer siding, fascia and soffit, and replacement windows including skylights and sun tunnels. We also handle chimney services, attic ventilation and insulation, and flashing repair. Many homeowners find it easier to coordinate a roof, gutters, and siding project all at once with one team rather than managing multiple contractors.

We offer a variety of financing options through our preferred partners to help you move forward with a project without waiting on the budget timing. Our team will walk you through the available plans during your free estimate so you can choose what works for your situation. We are upfront about all costs from the start and will never surprise you with hidden fees, so you know exactly what you are committing to before any work begins.

Yes, we work directly with your insurance company on storm damage claims. Our team assesses the damage, documents what we find, and helps you navigate the claims process so you are not figuring it out on your own. Storm damage from wind, hail, and debris is exactly the kind of situation our repair team handles regularly across Ann Arbor, Ypsilanti, Canton, Plymouth, Saline, and the broader Ann Arbor area, and we make sure the repairs are done right the first time so the problem does not come back.